Lessons from the masters - getting it right - Running your own...
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Running your own business shouldn't mean that you have an unlimited amount of time to do whatever you want. Irrespective of the size of a company or the scale of a project, a timescale needs to be imposed and adhered to from the start. Otherwise, plans will never be realized and goals will never be achieved.
Darren Hansen favors the open approach. As soon as he starts bouncing around ideas, he delegates different responsibilities to everyone involved. And with Darren, there's always a deadline. You'll never see a member if his team getting an email with a vague request asking them to look into the practicalities of switching over their database. Instead, they'll be asked to prepare a one-page summary of the issues involved, and to have this ready by Friday morning.
From Darren's point of view, it's not about cracking the whip. He believes that without a deadline, most people will take longer than they should over pretty much anything and everything. By offering full support but insisting on strict deadlines, Darren believes that efficiency becomes second nature to everyone involved - himself included. As far as he's concerned, deadlines mean more regular new features, new versions and new software. All of which translate directly into more sales.
Expansion through multi-basketing.
Expansion shouldn't only be about employing more people in bigger offices. It shouldn't just be about going from download to shrink-wrapped, or going from a $29 advertising budget to the dizzying heights of advertising in print. It's about expanding from the outside, and growing from within.
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