Lessons from the masters - getting it right - Most of us...
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Most of us are working for the same reason - we want to make more money. Most of us have also heard the adage about how you have to spend it to make it, but this is a truth that is frequently ignored. Over the years, I've witnessed a large number of companies slam on the brakes at the very first mention of parting with their hard-earned cash.
Advertising and promotional activities should be a critical ingredient of any company's marketing mix. By only ever considering free opportunities, you're limiting both your growth and visibility. Darren Hansen is someone who has truly grasped the essence of this truth. Darren has a small company in the US, and at last count he was selling eight quite distinct products. He believes that spending is a vital component of doing business, and is always open to suggestions. If it saves him time, makes his company look good, eases his workload or has any chance of increasing his sales, then he's all ears. He may not always say yes, but he'll always listen with an open mind.
The measured risk road to achieving dreams.
Risk taking isn't limited to your budget. As frightening as it may be, there is a whole world of risks and possibilities out there, and you need to be willing to consider them. New technologies, new markets, new advertising venues - all of these could potentially provide you with fantastic opportunities if you're willing leap into the unknown every now and then. Caution is a good and healthy instinct, but being terrified and always sitting back to see what happens next could be your downfall.
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