Keeping Up With the Googles - Keeping Up with the Fads
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Those sizzling fads and trends which seem to fizzle quickly may move fast -- but while they’re hot, they’re hot. It’s always a good idea to keep an eye on the most popular search terms, to keep an ear to the virtual ground and notice the latest fads and trends. Why not get traffic while the getting is good? Keeping up with the fads is a good way to ensure quick bursts of traffic, people who will be searching for sites that offer what’s hot, what’s new and everything that’s trendy online.
What about all that other great content, those carefully-explored subjects, the keyword-rich words you wrote with such time and care? The great thing about having a Web site is that you can create plenty of different pages, so keep all that other stuff. You worked hard on it, so why not?
But in the meantime, supplement all that meaty content with trends even when they might fade quickly. Remember, your site is changeable -- and it should change, often, to keep traffic interested and intrigued. When a fad or hot topic starts to lose it’s steam, that’s probably because something else is taking its place. Find out what it is and jump on the bandwagon. That’s what all the Internet traffic is going to be doing, anyway.
Want to start keeping up with the fads so you can include them in your site? There are many Web sites who make it their business to track popular search terms and topics in terms of traffic. Use their findings to help you add the elements to your pages that will keep your site fresh, new and popular with average Internet traffic.
Lycos is one of the sites which maintains a list (pictured below) of popular search terms. Using this and similar free services, you can start to custom-design your pages to showcase all the latest hot topics (and start to pull in all that hot traffic).
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