Is Your Website Being Read? Why People Don`t Read Your Web Page - How We Really...
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How We Really Use the Web
In his book, Don’t Make Me Think: A Common Sense Approach to Web Usability, web usability guru, Steve Krug, writes:
“When we’re creating sites, we act as though people are going to pore over each page, reading our finely crafted text, figuring out how we’ve organized things, and weighing their options before deciding which link to click.
What they actually do most of the time (if we’re lucky) is glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. There are usually large parts of the page that they don’t even look at.”
How we really use the web site
Krug adds that if one wants to design effective Web pages, there are three facts about real-world Web use to consider:
1) We don’t read pages. We scan them.
* We’re usually in a hurry.
* We know we don’t need to read everything.
* We’re good at it.
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