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Is Your Website Being Read? Why People Don`t Read Your Web Page
By: Sherman Cheong
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    Table of Contents:
  • Is Your Website Being Read? Why People Don`t Read Your Web Page
  • Web Design vs...
  • How We Really...
  • We don’t make...

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    Is Your Website Being Read? Why People Don`t Read Your Web Page - Web Design vs...

    (Page 2 of 4 )

    Web Design vs Web Creation

    Being able to draw doesn’t make one an artist. Just as having written an essay doesn’t make one a novelist. At least not without years of practice and training. Similarly, and with the widespread availability of professional software, you as a small business owner may choose to design-it-yourself (DIY). You may think you could create your own artwork, “design” a promotion flyer, build a web site.

    However, to design something to visually communicate effectively and compellingly, you have to consider its clarity, font usage, readability.

    Other things to consider are:

    * Your business communications
    * Branding and marketing mix

    These are business communication problems to be addressed. You also need to consider its consistency, identity, colour, professionalism, integration, innovation and emotional impression.


    Have you ever gone for a drive with a map someone else made and it is poorly drawn or just wrong? We all hate the frustration of getting lost. A difficult or inefficient navigation would break your web site as quickly and easily as it was created (by yourself). We evaluate the consistency, innovation, linkage, usability and presentation of the design.

    We also evaluate the resolution requirements, complexity, consistency, usability to test the effectiveness of the web site layout.

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