Is Your Website Being Read? Why People Don`t Read Your Web Page
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As the world virtually shrinks into the window on your computer screen, the web site is the best and a must-have tool for any business.Not only can it reach a global audience, it will boost your local exposure exponentially—at a minimal cost.
However, your business web site isn’t, and shouldn’t be, just an electronic version of your product/service brochure. It could also be another potential revenue-generating source.
Just like a printed brochure, your web site doesn’t get read by your visitors from top to bottom. At least not initially—and not until you get them interested in what you have to offer.
As the saying goes,
“You never get a second chance to make a first impression.”
And nowhere is this truer than on the Web. Your prospects form an instant impression of you and your company the moment your home page displays onto their computer screens.”
In a mouse click, your prospects determine who you are, how they feel about you, and decide if they want to do business with you. Is your web site creating the impression you want? Your business web site acts as a silent salesman for your business. Knowing this, wouldn’t you want to “dress” it to WOW your customers?
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