Internet/Ecommerce Statistics & Forecasts
The following internet statistics and forecasts were collected during the month of December 2001. These statistics can be useful to webmasters for planning the direction and appearance of their projects. For in-depth research, visit the sites mentioned.
US Online users forecast 2002 - 2006
(millions)
2002 - 157.6
2003 - 173.1
2004 - 187.5
2005 - 200.5
2006 - 210.8
US Online retail revenue projection
($billion) 2002 - 2006
2002 - 47.8
2003 - 63.9
2004 - 82.9
2005 - 104.4
2006 - 130.3
Source: Jupiter Media Metrix
( http://www.jmm.com/ )
Country VS Online Population:
Country Population Online Pop.
Argentina 37.4 million 1.9 million
Australia 19.4 million 5.6 million
Austria 8.2 million 1.3 million
Belgium 10.3 million 1.6 million
Brazil 174.5 million 6.0 million
Canada 31.6 million 8.8 million
Denmark 5.4 million 1.6 million
Finland 5.2 million 1.0 million
France 60 million 5.5 million
Germany 83 million 15.1 million
Ireland 4.0 million 560,000
Israel 6.0 million 976,000
Italy 57.7 million 8.3 million
Japan 126.8 million 20 million
Mexico 101.8 million 1.7 million
New Zealand 3.8 million 1 million
Norway 4.5 million 1.4 million
The Netherlands 16 million 4.5 million
Singapore 4.3 million 956,000
South Africa 43.6 million 611,000
South Korea 47.9 million 13.1 million
Spain 40.0 million 4 million
Sweden 8.9 million 3.0 million
Switzerland 7.3 million 1.8 million
Taiwan 22.3 million 5.0 million
United Kingdom 59.6 million 13.0 million
United States 278.0 million 102.0 million
(Source: Neilsen NetRatings)
Online Advertising Formats
Percentage of Revenue for advertising firms:
Format Q3 2001 Q2 2001 Q4 2000
Banners 35% 36% 40%
Sponsorships 25% 28% 31%
Classifieds 17% 16% 10%
Slotting Fees 7% 8% NA
Interstitials 3% 3% 5%
Keyword Search 5% 3% 2%
Rich Media 3% 2% 2%
E-Mail 3% 3% 4%
Referrals 2% 2% 5%
Source: IAB/PricewaterhouseCoopers/CyberAtlas
Michael Bloch
michael@tamingthebeast.net
http://www.tamingthebeast.net/
Tutorials, web content and tools, software and community.
Web Marketing, eCommerce & Development solutions.
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