International markets
By Kelley Boren
The Web is set for a boom in increased sales revenues in the United Kingdom, according to a survey conducted by NOP in the second quarter of 1999, conducted for co-sponsors Ziff-Davis, Dell, KPMG and Intel.
The survey discovered that two million (or 24 percent) of the UK's 8.2 million Web users are already online shoppers, with 93 percent of online shoppers intending to either spend more or the same amount online in the next 12 months.
Users complain that many companies make buying over the Web unnecessarily difficult, by delaying the uptake of e-commerce transactions.
Greater acceptance of online trade hinges on issues of convenience, brand confidence and online brand values. A critical success factor is the commitment on the part of site owners and e-tailers to enhance the shopping experience.
Simple Web navigation, pricing transparency and richness of site content are all vital elements in winning and retaining customers in the online environment.
With international e-tailing becoming an unstoppable force, it is time for every company to look at new ways to help international buyers make their purchases.
When it comes to tapping into international markets through the Web, your choice should be with an e-Commerce company who has technology you won't outgrow.
When it comes to investing in your business on-line, you want a company that is not only reliable, but has technology to meet your future needs. The last thing you want is to change providers in a year because you outgrew your provider.
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