Improving Your Home Business: 5 Instant Tips for More Online Sales
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Even after you've managed to bring traffic to your site you may be losing sales because of problems with your site's usability. What's “usability”?
Usability is how easily people are actually able to use your site. And you may be surprised at how much money you may be losing because your site has usability problems.
Just because you think your site is easy to use, doesn't mean your average customer does.
Instant Tip # 1: Have someone you know who has the same computer skills as an “average user” for your site check it out.
Have them to do something specific, like purchase a product, sign up for your newsletter or log into an account. Watch what they do, and ask them to speak their thoughts out loud.
Make sure you let them do it on their own. You won't be there to give your potential customer any directions. If your “tester” finds what they're looking for, that's great. If they have trouble, that's important for you to know.
Once you've seen how an "average user" actually uses your website, you can change things to make your site easier to use.
Instant Tip # 2: Use “Web Conventions”. People expect to see things a certain way on the web. When they don't see them, they get confused.
In sales, a confused mind says “No”.
Next: When you don't... >>
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