How to stop your customers from walking out the backdoor
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How can a simple mistake increase your profits and generate more leads for your business?The answer is hidden within your Web logs.
Without knowing a single piece of information about your Website, I am willing to bet one of your most accessed documents is the same as mine.
This document would be your 404 error page.
When a visitor is unable to access a page on your site, they are taken to the dreaded "404 Error" page.
I know you have come across this page in your Web travels, we all have:
"404 Error File Not Found
The requested URL was not found on this server"
Are you one of those Webmasters who has this hideous error page on your Website?
This mistake is not only costing you money, but it looks very unprofessional as well.
Whenever I come across one of these error messages, I just assume the site owner is most likely an amateur. This is probably an unfair judgment on my part, but not totally without merit.
You see, once I show you how easy it is to create your own error page, you may soon be jumping to the same conclusion when you come across one of these error pages.
Next: I always say... >>
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