How to convert more sales on your website
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Not making sales from your web site like you think you should? This article looks at addressing buyer behavior and outlines simple steps to increasing conversion rates.Today there are a range of e-commerce software packages that make building online stores easy. Generally they are database driven and have shopping cart functionality built in. They are written by programmers and provide the core element of an online store.
But having a website needs to be more than having just an online catalogue.
One of the biggest mistakes that most online retailers make is they do not take into account typical buyer behavior. The conversion from real world to online provides many benefits to the retailer, but present some real challenges for the customer because their buying decision is made more difficult in an online environment.
What to I mean? Lets use a client's site that sells sterling silver jewelery as an example.
Their site was:
- well structured,
- items pages were neatly laid out,
- product images were clear,
- add to cart button clearly visible
- there was a short description of the item.
- a page describing their 14-day money back guarantee,
- a privacy page saying your details would be kept secure.
But sales were slow.
They tried discounting.
Next: But sales were... >>
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