How to Keep Your Business Healthy
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Can you imagine you're ninety years old and still hiking up mountains with your grandchildren, bench pressing more than most twenty year olds, and making millions of dollars?
Recently Jack LaLanne, America's first TV fitness guru, turned ninety. Not only is he still sound of mind, in great shape, he's made millions and is still earning more. How does he do it?
You know it is important to eat your fruits and veggies, exercise regularly, avoid drinking and smoking and get enough sleep to stay healthy. To that list Jack LaLanne would add, set clear goals, exercise with weights twice a week, avoid eating between meals and keep your mind active.
Of course you can't just eat well and skip the exercise or avoid the drinking and smoking and skimp on sleep. Jack LaLanne is still going strong at 90 because he does ALL the things required to stay healthy every day.
Marketing your business requires the same comprehensive, disciplined approach Jack LaLanne uses to stay healthy at 90. To attract new clients and retain existing ones you need to set goals, target a need, get attention, prompt action, grow your network, establish credibility, provide a solution, follow up, demonstrate value and stay in touch. These are the ten essential steps to marketing your business.
Like a staircase, the steps are connected and you need to put them together in the proper sequence and use each of them regularly. A common marketing mistake is to focus on just one or two of the above steps and hope for the best. Joan, who owns a sports facility, called last week about her advertising campaign. It was costing her significant dollars but wasn't translating into new clients. What was the problem?
Advertising can help get attention but to be effective it needs to be focused on clients' needs and prompt them to action. Joan's advertising was focused on her solution, not on prospects' needs resulting in a disappointing response. Once she rewrote her ads to target prospects' needs, her response rates and business revenue increased.
Next: Larry's promotional efforts... >>
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