Online Business Help

  Homes arrow Online Business Help arrow How to Increase Sales with Automation Improve...
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
ONLINE BUSINESS HELP

How to Increase Sales with Automation Improvements
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0
    2004-08-18

    Table of Contents:

    Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement

    How to Increase Sales with Automation Improvements
    by Diana Barnum

    How popular is online shopping? And is there room for
    improvement? Let’s check out some pros and cons of automated
    shopping and see.

    Digital carts offer convenience for people around the globe
    24 hours a day. Yet an estimated 4 percent of shoppers make
    purchases, up from 3.5 percent in 2003, reported by DoubleClick,
    an online marketing company.

    And approximately 30 percent of shopping carts are abandoned,
    according to recent surveys by BizRate.com, a shopping search
    engine.

    The main reasons for shopping cart abandonment are*:

    · High shipping prices (72%)
    · Comparison shopping or browsing (61%)
    · Changed mind (56%)
    · Saving items for later purchase (51%)
    · Total cost of items is too high (43%)
    · Checkout process is too long (41%)
    · Checkout requires too much personal information (35%)
    · Site requires registration before purchase (34%)
    · Site is unstable or unreliable (31%)
    · Checkout process is confusing (27%)

    To decrease shopping cart abandonment and increase sales, simple
    minor improvements in automation can be highly effective. Here
    are some tips that work best for clients and workers alike of
    OhioHelp.net, an Ohio-based company that specializes in helping
    businesses worldwide with their marketing, public relations and
    freelance writing services.


    TOP TIPS FROM OHIOHELP.NET

    1. Calculate all handling charges and fees in with your price
    whenever possible, so that you can offer no-cost shipping.
    And check for specials like Flat Rate packages with Priority
    Shipping.

    2. Don’t have people pre-register, fill out lengthy forms, wait
    for email confirmation, find their password / user ID and
    figure out how to log in again and continue to fill out more
    detailed forms and click through a half-dozen pages. Ugh!
    People want to shop, buy and go. Period.

    3. On EVERY page of your site, shopping cart, receipt and Thank
    You or other automated reply, list complete contact
    information. Include a specific person to follow up with,
    business phone number and postal address (no P.O. Box) and
    a direct email address like diana@ohiohelp.net (i.e. not
    info@ohiohelp.net). Then if the Internet connection fails,
    the site goes down or any number of other technical issues
    occurs, the shopper immediately has concrete information for
    follow up.

    4. Set your product order numbers at one (1). In other words,
    when someone clicks a purchase button, have the cart say one
    (1) item purchased when they preview their cart instead of
    zero, making them select “1” again.

    5. Include a no-cost gift in the shopping cart, with the receipt
    or in the Thank You email, especially with large purchases.
    Let your customers know you appreciate their business. And
    ask for referrals!

    6. Test special product and package prices with offers on a
    “Thank You” page or with a “Thank You” email.

    7. Accept multiple payment options when possible; credit cards,
    faxed and telephone orders, print checks, money orders,
    echecks and 3rd party solutions like Paypal. Note: many
    businesses use American Express.

    8. Choose a progressive shopping cart software solution like
    ProfitAuto at http://presssuccess.com/AutoPilot for a variety
    of services, pricing packages and options for company growth.
    ProfitAuto manages not only the cart but also your leads,
    contacts and shoppers with automated “Thank You” follow up. It
    also has autoresponders for pre-sale and after-sale
    communications, digital tracking and delivery solutions,
    importing / exporting of lists and autoresponder series,
    electronic coupons, affiliate programs and more.


    NO-COST TRIAL AND INFORMATION

    For a 30-day no-cost trial of ProfitAuto, sign up online at
    http://presssuccess.com/AutoPilot . And download ebooks with
    loads of information to help with your business from the
    “Freebies” section of the OhioHelp.net bookstore at
    http://www.presssuccess.com/bookstore

    So tweak your checkout process. Make your clients and your
    company happy. And ring up more sales. To learn more top tips
    and receive them on a regular basis at no charge in your email,
    sign up at http://ohiohelp.net today or email
    mailto:diana@ohiohelp.net .


    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    By Diana Barnum, president of
    http://movingaheadcommunications.com and CEO of
    http://ohiohelp.net . For more help with marketing, public
    relations and writing, email mailto:diana@ohiohelp.net
    or call: (614)529-9459.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Online Business Help Articles
    More By Developer Shed

       

    ONLINE BUSINESS HELP ARTICLES

    - Social Media: An Analogy
    - Make a Digital Trail for Site Performance
    - Communication is Key Even in SEO
    - Look Past Your Web Analytics Blinders
    - Everything is Marketing
    - How to Be Transparent Online
    - Respecting Customer Privacy in Social Media
    - Testing Your Site For the Holidays
    - Speak Your Customer`s Language
    - Don`t Ignore Social Media
    - Focus on Business Goals, Not the Internet
    - Solve Problems to Make Money Online
    - Offering Coupons Without Alienating Customers
    - Build Relationships to Build Conversions
    - Online Reviews Matter More Than You Think

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap