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How to Build an Online Business Part 1
By: Developer Shed
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    How to Build an Online Business Part 1
    by Terri Seymour

    2003 Terri Seymour

    If you recently started an online business, you are
    finding out that it is different than owning a brick and
    mortar business. Although the basic strategies are
    the same:

    *Customer Service
    *Multiple Income Streams

    The method of each is different. The possibilities
    on the Internet are limitless..........contained only by
    lack of passion, creativity and commitment.

    *Marketing & Promotions

    There are countless ways of marketing and promoting an
    online business and a lot of them are free/affordable.

    *Writing Articles - Extremely effective method of
    building your reputation and your business. Writing
    articles is not hard, just stick with what you know and
    do not think you have to use big words to impress
    anyone. People are just looking for understandable
    articles with helpful info and useful resources.

    *Ezine Publishing - If you own an online business you
    should definitely be publishing an ezine to keep in
    contact with your website visitors and subscribers.
    Ezines themselves can be excellent income generators
    and they can also generate a lot of business for you.

    * Reading Other Quality Ezines- I have obtained
    unlimited knowledge and information just be subscribing
    to and reading other quality ezines. Good ezines
    contain a wealth of information and resources.

    Find all kinds of ezines here:

    * Fr~e Ecourses - Compile a series of articles and turn
    them into a mini ecourse. Give step by step info and
    provide helpful resources to compliment said info.
    Always provide links to your website, ezine and any
    products that are applicable. You also want to have
    your email on every page so it is very easy to contact
    you. Assemble your course on a fr~e autoresponder and
    start offering it to your subs, visitors and submit it
    to fellow webmasters for distribution.

    *AutoResponders - Autoresponders are used to mail out
    follow-ups to ezine subscribers, requests for more
    information, orders, article requests, etc. Effective
    follow-ups can raise your sales substantially.

    * Fr~e Ebooks - Creating an ebook is not hard. You can
    simply compile several articles that you or other people
    have written. Provide tips, resources and information.
    Offer your ebook to webmasters, ebook directories and
    ezine publishers for distribution. More info:

    * Building A Good Reputation- It is essential to your
    business that you present yourself as honest and
    trustworthy. You must then carry out this presentation
    and be a person of your word and you must put your
    customers first. Treat people with respect, the way you
    would want somebody to treat you. Your attitude and
    personality will show through and people will respond
    to you as they see you.

    Getting people to your website and then to actually
    become a customer is no easy task. There are
    hundreds of thousands of websites out there, with
    numerous ones similar to yours. Make your site more
    memorable by:

    1. Have valuable content
    2. Start a community to keep people coming back
    3. Offer something for free - free ecourse, free
    ebooks, free tutorials, etc.
    4. Have monthly contests
    5. Keep adding new content, keep your site fresh
    6. Have your contact info on every page
    7. Make your site easy to navigate
    8. Do not use over bearing graphics/music

    These are just a few ways of marketing and promoting
    yourself and your business. As you spend more time
    online, you will learn which ways are most effective
    for you.

    Part 2 of this article series will deal with advertising.

    Terri Seymour owns and operates
    Learn to publish and promote your own ezine.
    FREE No-Hassle Subscription Management is Here!
    Sign-up for the FR~E MOE Ezine Publishing Ecourse


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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