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ONLINE BUSINESS HELP

How To Make Money Online With Internet Publishing
By: Developer Shed
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    2003-12-10

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    How To Make Money Online With Internet Publishing
    by Ian Sumter

    One of the most popular and relatively straight forward ways
    to begin making money online is to set up your own regular
    newsletter or ezine.

    Typically, an ezine will be published several times a month
    and be sent via email to a regular list of subscribers.

    Ezines are a very useful means for other internet entrepreneurs
    to promote their products and services - so having regular low
    cost ads provides a useful source of revenue.

    It is, of course, possible to promote your own products too
    within the ezine - but it is important to remember that the
    ezine should provide valiable informative and entertaining
    content - and not become a glorified sales catalogue.

    Ezines can benefit almost anyone with a business or regular
    subscriber list. For an offline business owner, an ezine or
    newsletter is a simple means of keeping in touch frequently with
    existing customers. For an online business, it is possible to
    capture details of non-buying visitors to your site by offering
    a tip-sheet, newsletter or mini-course.

    One of the biggest barriers to would-be online publishers is
    the fear of running out of fresh content. There are, however,
    many websites, such as www.marketing-seek.com which have
    literally hundreds of ready to use articles submitted by
    freelance internet writers. You can also search for 'free
    content' in any major search engine, and you should find many
    articles suitable for your ezine.

    Also, don't be afraid to be personal - write a bit about
    yourself, what you're doing and what is of interest to you.
    In the anonymous world of cycberspace, a good dose of
    individuality goes a long way.

    Another hurdle to those starting out on the internet is the
    lack of a regular subscriber base. There are a multitude of
    methods to try and build this list:

    Promote the newsletter through articles of your own
    Enter the ezine in online directories
    Put a subscription box on your website
    Trade ads with other publishers
    Post to discussion boards

    Potentially the fastest way to grow subscription is through
    paid subscriber lists such as www.listopt.com. For a low fee
    per subscriber, you will be given a database of names and
    email addresses to send your newsletter to. How you keep
    people interested and continuing to subscribe is then up to
    you.

    One word of warning here. It is important not to send entirely
    unsolicited emails in the hope of gaining subscribers. This is
    termed spam and is illegal. Penalties for spam include fines
    and suspension of email facilities. Make sure that any
    subscribers you gain are from genuine opt in lists.

    As a practical guide, your ezine should have a consistent angle,
    approach or method. This will help build loyalty in your list,
    and make your newsletter distinctive. Automation of the whole
    process will also save a great deal of time and effort. This can
    be done effectively through a wide range of autoresponders
    available online.

    Perhaps the most important thing to remember with ezines is to
    make it enjoyable. Newsletters and publishing provide an ideal
    opportunity to build networks and friendships online - that can
    only have a postiive effect on your internet trading.

    The information in this article is condensed from the ebook
    Ezines 101 available from www.internet-marketing-downloads.com.
    Further information can be obtained by:
    mailto:ian.sumter@igsmarketing.com.
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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