How To Make Money Online With Internet Publishing
by Ian Sumter
One of the most popular and relatively straight forward ways
to begin making money online is to set up your own regular
newsletter or ezine.
Typically, an ezine will be published several times a month
and be sent via email to a regular list of subscribers.
Ezines are a very useful means for other internet entrepreneurs
to promote their products and services - so having regular low
cost ads provides a useful source of revenue.
It is, of course, possible to promote your own products too
within the ezine - but it is important to remember that the
ezine should provide valiable informative and entertaining
content - and not become a glorified sales catalogue.
Ezines can benefit almost anyone with a business or regular
subscriber list. For an offline business owner, an ezine or
newsletter is a simple means of keeping in touch frequently with
existing customers. For an online business, it is possible to
capture details of non-buying visitors to your site by offering
a tip-sheet, newsletter or mini-course.
One of the biggest barriers to would-be online publishers is
the fear of running out of fresh content. There are, however,
many websites, such as www.marketing-seek.com which have
literally hundreds of ready to use articles submitted by
freelance internet writers. You can also search for 'free
content' in any major search engine, and you should find many
articles suitable for your ezine.
Also, don't be afraid to be personal - write a bit about
yourself, what you're doing and what is of interest to you.
In the anonymous world of cycberspace, a good dose of
individuality goes a long way.
Another hurdle to those starting out on the internet is the
lack of a regular subscriber base. There are a multitude of
methods to try and build this list:
Promote the newsletter through articles of your own
Enter the ezine in online directories
Put a subscription box on your website
Trade ads with other publishers
Post to discussion boards
Potentially the fastest way to grow subscription is through
paid subscriber lists such as www.listopt.com. For a low fee
per subscriber, you will be given a database of names and
email addresses to send your newsletter to. How you keep
people interested and continuing to subscribe is then up to
One word of warning here. It is important not to send entirely
unsolicited emails in the hope of gaining subscribers. This is
termed spam and is illegal. Penalties for spam include fines
and suspension of email facilities. Make sure that any
subscribers you gain are from genuine opt in lists.
As a practical guide, your ezine should have a consistent angle,
approach or method. This will help build loyalty in your list,
and make your newsletter distinctive. Automation of the whole
process will also save a great deal of time and effort. This can
be done effectively through a wide range of autoresponders
Perhaps the most important thing to remember with ezines is to
make it enjoyable. Newsletters and publishing provide an ideal
opportunity to build networks and friendships online - that can
only have a postiive effect on your internet trading.
The information in this article is condensed from the ebook
Ezines 101 available from www.internet-marketing-downloads.com.
Further information can be obtained by: mailto:email@example.com.
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