How To Generate Leads And Grow Your Business
(Page 1 of 4 )
If you are an independent professional or small business owner, building the list of prospects you market to should be one of your core marketing activities. The more people who are interested in your products and services, the better your chances of growing your sales.
Wouldn't you like to have the contact information for another thousand or ten thousand prospects for your products and services?
Obviously you want to choose promotional strategies that pay for themselves. If an ad costs a thousand dollars and brings in fifteen hundred dollars of business, you've made money. On the other hand if you pay a hundred dollars for a mi1lion e*mail addresses and they don't generate any business you've lost money. In addition you'll be stuck dealing with all those people whose email address you'll need to delete from your system.
How should you spend your time and money to build a list of highly qualified leads? Here's an overview of common lead generation strategies.
MAILING LISTS:
Email, Fax and Snail Mail You can buy hundreds or millions of names to e*mail, fax to or mail to for just pennies per name. Yes, ten thousand or a million people could get your marketing message, but if they are not your target market, it won't help you a bit and instead could create a negative impression.
Some services like PostmasterDirect.com sell one-time use of lists they've built through opt in sign-ups. These lists are composed of people who've chosen to receive emails on selected topics. When you have PostmasterDirect.com send your mailing to this list, you won't be spamming anyone and there is an increased likelihood the recipients will read your email.
The problem is that just because people on the list signed up for free information doesn't mean they are interested in your particular service or product. You may get a response from use of these third party opt in lists, but in my experience it may not be worth the expense. Worth a try but watch your ROI (return on investment).
Next: Identifying people who... >>
More Online Business Help Articles
More By Jase Dow
