How Do You Treat Customers In An Online Home Business?
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With an online home business, many people wonder what the right way is to treat customers.After all, you can't see their grumpy faces and therefore don't know whether they're happy or annoyed with the purchase.
Let me tell you a secret. In an online home business the ancient
rule still applies - 'Treat your customers as if they are your
boss for they pay your salary'. Yes, it's just as important on
the Internet as it is with a normal business.
So how do you make your customers happy when the Internet
business is so impersonal? The key is to be as personal and as
warm as possible. Below are my personal tactics which I've used
over the years. Some gained via reading information products and
some gained via errors with my own online membership site. Enjoy.
1. Thank you emails
Often after a customer has bought your product the relationship
ends there. They'll receive the receipt for their payment and
nothing more.
What if we immediately followup with a 'thank you' email and also
tell them what other products they can buy which they may find
interesting? Your customers would appreciate you for being
thoughtful and think 'wow, I didn't think this kind of service
existed online'. You have surprised your customers and you're
selling to them at the same time. Kill two birds with one stone.
And who says you need to stop there? You can send them an email
every two weeks reminding them that they have bought from you
before and that you have some other products which they may be
interested in.
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