How Do You Deal With Internet Fraud - Web site design...
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Web site design
The basic approaches to developing and designing Internet many web sites are based upon ease of implementation for the web site consistent with current 'fashion' for both appearance and implementing the latest technology. The user security experience is largely of unexplained transitions to web site addresses that do not relate to where they started. That contradicts the user's real world experience and actually promotes fraud potential by forcing the user to either accept inconsistency or ignore it. Both positions mean the fraudster can insert his version of reality without ready detection.
The move to adding unexplained pop-up windows, unexplained other windows, moving information and other similar features have to be contrasted with the user confusion of the site he or she is dealing with and the fraud potential that brings. Also the introduction of monitoring software and similar programs can only increase the level of fundamental mistrust the user has in the Internet. From a domestic user point of view this is little short of hacking. So how do you know the good guys from the bad?
Re-making the presence of entire sites overnight contradicts the physical world where change has to be announced and is very evolutionary. It happens in slow time where regular customers build up acceptance and experience. Trying to educate users to live with rapid change is creating cultural change in Japan where new product take-up rates are reducing rapidly.
Security information needs to be proactive and tangible. Security solutions that rely upon static logos or that require the user to perform specific actions and then carry out manual checks of their own are flawed. Physical world checks do not work that way so there is no transfer of experience to the Internet.
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