Home Business Misconceptions
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In my home business coaching sessions, I have found that many people start their home businesses based on misconceptions, myths, and half truths.They are being told that they can sign up for a few programs, build a site around those topics, slap the banners and links on their site, then sit back and collect the money - never having to work again.
Wrong.
The truth of the matter is that there are more people who fail at their home businesses, than people who actually succeed.
These people are not told that they will actually have to work twice as hard at their home businesses as they did at their traditional job. They are not told about the hours and hours of marketing time that they will put in. They usually are not even told by the affiliate
managers how to market the products or their websites.
They have uplines who are inactive or flat out ignore them. They don't have the first clue as to how to build a downline, much less how to offer support to their downline. They don't understand conversion rates or the concept of PPC (pay per click) programs.
However, they truly believe what they have been told - they believe that they can get rich by doing absolutely nothing. These are otherwise intelligent people. Why would they believe this? They believe because they want to believe. Because they see it everyday, everywhere on
the Internet. They are told that it is possible. They not only want to believe it - for their own reasons, they need to believe it.
Unfortunately, it is my job to tell them the truth and then they feel let down. By the time a client comes to me for help, they are already a bit disillusioned. Since initial clients usually begin by paying for one session at a time, I go ahead and burst their bubble during the
first session. I don't want them to spend money that they don't have on an idea that won't work.
Next: After the first... >>
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