Grow your business by adding sticking power to your resolutions
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If you are like me, a new year brings dreams of a fresh start for your small business. Hopes abound for the new year.But, in the back of your mind, you may remember your past resolutions. Resolutions that were swallowed up in the bus-i-ness of daily life. By February, you have already moved on, with January’s resolutions only a vague memory.
Here’s a quick and easy way to grow your business by making your business resolutions last longer than the end of January! Make your resolutions from a customer perspective. By focusing on your customer’s interest, you give a new purpose to your business resolutions. You give your resolutions more sticking power and more opportunity to grow your business!
Step One--Go with the Customer Winners
“Go with the Winners.” Create a list of ten customer successes you had in 2004. These could be customer sales on a particular product; lead generation successes; selling model successes; customer follow up processes; different product or service offerings. These winners could be a more customer friendly website or an internal process that made it easier for customers to buy or buy more often from you.
If you are having difficulty identifying these customers winners, focus on areas where customers made nice comments about your business; places where they sang your praises; activities or areas where customers where delighted with your business efforts.
Now take three of these winners and do them again in 2005. They were customer winners in 2004; you can make these winners again in 2005. Create a simple plan. The plan should include what you are going to do, how you are going to do it and when are you going to do it. Write it down and post it where you can see it every day.
Step Two--Drop the Customer Losers
Every business has losers. You have losers. What are customer related activities that cost you money, lost time, or lost productive energy in 2004? Make a list of ten customer losers.
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