Get more than just a presence on the Internet
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The water purification salesman had been talking to us for what seemed like hours. During a lull in his monologue, I asked if he had a website."Yes. In fact, we are the only independent distributors of this product who does," he proudly beamed.
"So you get a lot of leads from the website, then?" I asked.
"No, actually I don't think we've gotten a single lead from it," he replied.
"Then why do you have a website?" I wanted to know.
"To have a presence on the Internet."
A few days later, our home inspector was giving us an update on the state of our house. We had bought it a few years earlier in winter, when snow was on the ground and on the roof, and we thought an update would be a worthwhile investment.
"Do you have a website?" I asked.
"Yes, I do. But, I don't think a single customer found me that way."
"Then why do you have a website?" I asked.
"To have a presence on the Internet."
A lot of entrepreneurs and small businesses are sold on paying for a website because it is important to have a presence on the Internet. For many businesses, that is true. But what does "a presence" mean?
Would you open up a store in the corner office of the fifth floor of an office building, or would you open it up in the mall?
Next: Would you leave... >>
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