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ONLINE BUSINESS HELP

Get better leads:
By: Developer Shed
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    2003-08-09

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    Get better leads

    By Kevin Nunley

    So you’re advertising in publications, making lots of phone calls, putting offers on your web site.  The leads are flowing in BUT they’re not very good ones.

    “All our response is either kids or people wanting free stuff,” one client complained.

    Here are some ways to insure the leads you get are serious prospects who will make good customers.

    Advertise that after a prospect contacts you, someone will call.  That immediately weeds out people who aren’t serious.  Those who want to buy will welcome your call as a way to get all their questions answered.

    Advertise that you will pay any respondent a personal visit.  You won’t get nearly as many responses, but you can bet the ones you DO get are good ones.

    Ask respondents to complete a questionnaire.  This is a good one for web sites. You delete the tire kickers fast.

    Have people write a note on their company letterhead to respond to your offer.  Again, only those who are serious prospects will reply.

    Don’t miss Kevin’s new on-line book Marketing After Y2K - Level-headed strategies to keep your business profitable through thick and thin. http://DrNunley.com/.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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