Get better leads
By Kevin Nunley
So you’re advertising in publications, making lots of phone calls, putting offers on your web site. The leads are flowing in BUT they’re not very good ones.
“All our response is either kids or people wanting free stuff,” one client complained.
Here are some ways to insure the leads you get are serious prospects who will make good customers.
Advertise that after a prospect contacts you, someone will call. That immediately weeds out people who aren’t serious. Those who want to buy will welcome your call as a way to get all their questions answered.
Advertise that you will pay any respondent a personal visit. You won’t get nearly as many responses, but you can bet the ones you DO get are good ones.
Ask respondents to complete a questionnaire. This is a good one for web sites. You delete the tire kickers fast.
Have people write a note on their company letterhead to respond to your offer. Again, only those who are serious prospects will reply.
Don’t miss Kevin’s new on-line book Marketing After Y2K - Level-headed strategies to keep your business profitable through thick and thin. http://DrNunley.com/.
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