Gaining a Web Presence
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Often times when consulting with small businesses, I’m asked “where do we get started with a website, and will we be able to afford this?”
First off, you can definitely afford to have a website (most web designers charge in the neighborhood of $70-100/page for fairly basic pages), and I’d argue you can’t afford NOT to have a website for your small business. Many potential customers today prefer to research companies and shop via the web, and the boundaries to the audience you can reach is limited only by your imagination. Let’s look at how you get started.
Initially, you’re going to want to reserve a unique domain name (as in www.yourdomainname.com). Try to think of a name or phrase that is easy to remember. If you can get one to match your company name, that’s best. If not, think of a search term someone might use to find the company. For my company, “consulting services” would be a popular search phrase so including the word “consulting” in the name was a key. Don’t over-think this—keep it simple, and don’t get too cute or fancy with the name.
There are several places you can search for an available domain name including:
* Go Daddy
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