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ONLINE BUSINESS HELP

Four More Ways to Monetize your Website or Blog
By: Joe Eitel
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    2009-04-24

    Table of Contents:
  • Four More Ways to Monetize your Website or Blog
  • Bounce Rate
  • AdSense continued
  • WordPress Themes continued

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    Four More Ways to Monetize your Website or Blog - AdSense continued


    (Page 3 of 4 )

    If you have an up-and-coming website and don't have a lot of funds to pour into your site, AdSense is the perfect tool to utilize when trying to monetize your content. This particular advertisement-serving program has been especially successful at delivering advertising revenue for smaller websites that do not have the funds or other resources to develop advertising sales programs and salespeople. A great number of publisher case studies on the AdSense website should convince you that filling your website with advertisements that are relevant to your content will prove to be a very smart move in terms of generating an income.

    There are three main ways for webmasters (that's you) to maximize their AdSense income. The first involves using a wide range of traffic-generating techniques, such as online advertising. The second is building valuable content on your website that attracts AdSense advertisements which pay out the most money when clicked. Lastly, you can use copy on your website that encourages your readers to click on advertisements. With this last technique, you will have to be more subtle when trying to increase your click rates than, "Click on my AdSense ads!" This is actually not allowed by Google. Some accepted phrases include, but are not limited to, "Sponsored Links" and "Advertisements."

    3. AdSense Optimized WordPress Themes

    As discussed earlier, something as trivial-seeming as the template you choose for your site can greatly affect the success and profit-earning capabilities of your website or blog. Choosing to use an AdSense WordPress template that is specifically designed with the primary goal of maximizing ad earnings in mind will certainly prove to be worth the switch if you aren't currently using such a layout. Templates utilizing distinct ad blocks and optimized ad placement are the most likely way to increase your click-through rates and affiliate conversions.

    The first step towards monetizing your site is choosing a WordPress theme that displays distinct ad blocks next to your main content, that way you can easily blend contextual or other types of affiliate ads into your everyday content. Significant amounts of money can be made with effective ad placement through Google AdSense or other contextual ad systems.

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