Four More Ways to Monetize your Website or Blog - Bounce Rate
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Previously, it was assumed that "unique visitors," meaning first time visitors, were the ultimate measure for a site's success. Sure, unique visitors who leave your site immediately hike up your visitor count, but it does nothing for the long term success rate of your fledgling website or blog. Whether your site is brand new or well-established, bouncers should be considered a negative statistic because a large number of them implies that your site failed to engage them enough to even view a second or third page.
So, what does this have to do with monetizing your website or blog? It doesn't directly lead to an influx of money, but it does inform you of a weakness your site has that is causing you to lose potential readers and advertisers. The point is to construct your site in a way that draws in the most people, thus making it more popular. Advertisers won't be interested in giving business to a site that can't hold the interest of its readers. Also, if the primary goal of your site is to sell goods and services, it doesn't bode well for your business if visitors aren't looking beyond the home page.
2. Google AdSense
It can be argued that the number one way to monetize your website or blog is through the use of Google AdSense. In the simplest of terms, AdSense is an advertisement-serving program run by Google which allows those who are enrolled to enable text, image and most recently, video advertisements on their websites. The ads are matched and administered to your site by Google and revenue is generated on either a per-click or per-impression basis.
AdSense is a very impressive, easy-to-use feature that can help you generate advertising revenue on each page of your website with a very minimal investment in time and no additional resources needed. The ads delivered to your website by Google will be very precisely targeted to your site, content and audience. Even more impressive, if you choose to add a Google search box to your site, AdSense can deliver relevant text ads that are targeted to the Google search results pages generated by your reader's search requests.
So, how does Google choose which ads are the most suitable for your site? With the use of Internet search technology that takes into account your geographical location and other factors. Google then puts relevant cost-per-click and cost per thousand impressions ads through an auction, and lets them compete against one another. The auction takes places instantaneously, and when it's over, AdSense immediately displays text or image ads on your site that will generate the maximum revenue for a page and the maximum revenue for you. AdSense is quickly proving to be the ideal method of placing advertisements on websites because, aside from having the ads that are relevant to the content on the site, it is also less intrusive and more attractive than banner ads.
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