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ONLINE BUSINESS HELP

Four More Ways to Monetize your Website or Blog
By: Joe Eitel
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    2009-04-24

    Table of Contents:
  • Four More Ways to Monetize your Website or Blog
  • Bounce Rate
  • AdSense continued
  • WordPress Themes continued

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    Four More Ways to Monetize your Website or Blog


    (Page 1 of 4 )

    Letís face it: maintaining a website or blog requires a lot of work -- constant updates, tweaks to the layout, managing comments, writing, editing, posting. Itís a lot to handle, and if you are investing that much time and energy, it would only make sense that in turn, you would want to see your website or blog act as an investment itself -- something that is not only fun, but creates an extra income for you and your family. This is the second part of a three-part series that shows you how to do just that.

    Thanks to eager advertisers, software programs and online tools readily available and often free of charge, there are countless ways to monetize your website or blog. Here's a look at four easy ways to get the ball rolling on bringing in some dough:

    1. Improve your "Bounce Rate"

    Engaging readers and visitors of your website or blog is the key to getting a sale, subscription, bookmark and return visit. Whether you realize it or not, the look and architecture of your site is of the utmost importance, and not just for aesthetic reasons. It has been proven that the layout of your site, especially if it interlinks related content, actually encourages users to click around and further explore what your website or blog has to offer. If the first or second article displayed prominently doesn't lead to a subscription, the third might.

    The term used to measure visitor engagement on your site is called the "bounce rate," which is the percentage of visitors who leave your site after viewing the initial entry page. Essentially, these are visitors who "bounce away" without exploring what the rest of your site has to offer. Knowing the strengths and weaknesses of your site will only give you the tools to make it more successful, especially if you're looking to draw in readers or lure in advertisers in hopes of generating income.

    That being said, it's necessary to know your bounce rate and thankfully, it can easily be found by using stat tools like Google Analytics . When looking up your bounce rate, keep in mind that a low number is ideal. A smaller number basically means that people are taking an in-depth look at your website, which can be inferred to mean that you are engaging readers with your content.

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