Five Steps To Getting The Fees You Know You Deserve - Articulate Your Value...
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Step Three: Articulate Your Value
Perhaps it is because most service firms do not know what it is that they do for their clients. Or perhaps, they just have poor marketing skills. Whatever the reason, if website copy is any indication, it is no wonder why everyone is lamenting about services becoming a commodity. All too often, I see something like this on websites:
We deliver solutions to our clients' problems through excellence in our processes, people, and technology.
But, WHAT DO YOU DO? Once you know the value you provide, say it in a way that is meaningful to your prospects and clients. Say it in their words. Say it in a way that is clear, to the point, and distinct.
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