Every Long Journey Starts With One Step - You should write...
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You should write down your goals and then try to work backwards so that you know the requirements in order to reach those goals. Next and perhaps most importantly, you should develop your marketing plan. The marketing plan will address all the specifics of the business. When developing the marketing strategy you should consider the following:
The target market. The target market is the customers that you expect to see visiting your site. For example will your product be more appealing to college students or those who are in retirement? By targeting your customers you will not be shooting in the dark after all you wouldn't think of driving a car with a blindfold on
Consider the competition for your product when determining the marketing strategy. Choose a product that will be seen as unique and useful. Visit sites that are offering the same or similar products and remember always make notes on the good and bad points that you come across. Find out the cost, and how they are marketing their product. Remember there is always room for improvement. Find out the pros and cons of their business and try to improve your product based on their flaws.
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