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Electronic or Online Storefronts
By: Developer Shed
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    Electronic or Online Storefronts
    by Scott F. Geld

    It seems everyone is doing it or wants to do it, create an
    electronic storefront that is. Have you wondered what the
    benefits are in establishing an electronic storefront on the

    Here are some good reasons:

    Get your foot in the door, or at least wiggle your toes in

    Online sales are increasing every year and there's no end in
    sight. You may just want to get set up and start off modestly
    so that you are ready when buying online becomes takes off and
    becomes mainstream.

    Reach a New Customer Base

    The web is a global market place. You can reach potential
    customers world wide rather than confining your marketing
    efforts to one locale.

    Lower Advertising Costs

    Advertising via an online storefront is far less costly than
    traditional methods. Information such as press releases, year
    end reports, and product specifications can be accessed online
    with ease. Printing and postage costs are reduced tremendously.

    Reduce Selling Costs

    You can post a catalog online and take orders electronically,
    thus reducing the need to staff telephone order lines and
    employ as many salespeople.

    Provide Better Service

    Twenty four hours, seven days a week, your customers can access
    information and place orders. They can also check the status
    of their orders and account information at their convenience.

    Improved Communication

    Through your online storefront customers can use email to
    contact your company. You can set up mail boxes for customer
    service, sales, media information or any other categories that
    make sense for your business. Your customers' queries can be
    efficiently directed to the most appropriate personnel and
    handled efficiently.


    Scott F. Geld is the Director of Marketing for, a company providing targeted
    traffic and leads:
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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