Ecommerce: Shopping For A Shopping Solution
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The specifics of ecommerce can require a learning curve that many are reluctant to tackle.Perhaps that's why many brick and mortar stores have not entered the world of online marketing.
It is possible to look at ecommerce and consider the things you might need and lose heart. You take a look at some of the items you need such as site design, hosting, shopping cart, autoresponders, search engine registration and a laundry list of other services and you wonder how in the world you are going to come up with a way to make it work. This is especially true for those who are just happy if they can figure out how to open their email account.
Because not everyone is adept at the specifics of ecommerce, sites that customize a package for their customers are a boon to many entering the world of ecommerce.
Don Fortner, a Direct Marketer describes a one-stop ecommerce solution, "You can really have it all. I was quickly able to build a fully functional commercial web site using the easy-to-use templates with slide shows, image maps, fully functional search engine, Pay Pal shopping cart and more! Highly Recommended."
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