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ONLINE BUSINESS HELP

Don't Forget B.O.B.!
By: Developer Shed
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    2003-12-10

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    Don't Forget B.O.B.!
    by Kathryn Thomas

    So youíve got everything in place, busily working away for you. Youíve got your banners out, youíve exchanged links, youíve optimized your site for the search engines, youíve got ad and P.P.C. campaigns bringing site visitors, your sales copy is converting them to customers or getting them on your list. But did you forget B.O.B.?

    B.O.B. - the Best Of Both worlds. Man does not live on the Internet alone, you know. Those same people who become your customers online actually live and breathe in the outside world. Let B.O.B. help you integrate the outside world to the Web world, and increase your bottom line.

    There are many ways to bring in additional streams of income using B.O.B.

    One of the best ways, of course, is by referrals. Just as you use testimonials on your site, also get your customers to refer you to others on the outside. REMIND them (frequently) to tell their family, friends, and business buddies about your site. Getting a short and memorable Domain Name definitely helps in this regard.

    Providing a special incentive, such as a discount or gift to both your customer and her referral makes both of them feel that you are giving them a special deal. People like to feel special, and they like special deals that others canít get. This adds to customer satisfaction, which will, in turn, get you more referrals.

    Thus, one more stream of happy buyers!

    Another technique is using business cards as ads to increase your online sales. A properly designed business card for this purpose would be geared toward getting the card-holder to visit your site. Donít just put your name and website on the card! Give them a reason to go there. Give them an incentive, or make them curious enough to want to check it out. Also, donít try to sell your product on your card - just create enough interest to get them to your site, where your sales copy will either get the sale, or get them on your golden list!

    Whatever you do, donít mislead the prospect just to get them to your site! That will only serve to use up your bandwidth, and irritate what could have been your newest customer.

    Be sure to give your card out everywhere you go - the gas station, the grocery store, the restaurant, the mall, the symphony, the museum - everywhere.

    Leave a trail of cards behind you - one more easy technique to add to your bottom line!

    There are many more ways to increase your online sales by coordinating the outside world with your Internet marketing techniques. Be creative in your integration, and you will find your site getting more and more visitors.

    So donít forget to use B.O.B. (Best Of Both worlds) in every marketing campaign to build your business to the max!

    About The Author

    Kathryn Thomas, born, raised, and living in Texas, believes in doing things in a BIG way. Be sure to visit her at http://www.heresthemoney.com/ to see the $100,000/mo. income plan. Yes, that's per MONTH!
    kt@HeresTheMoney.com

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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