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ONLINE BUSINESS HELP

Does Your Web Site Grow Your Business?
By: Deborah Kaufman
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    2007-03-29

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  • Does Your Web Site Grow Your Business?
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    Does Your Web Site Grow Your Business?


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    Any business, regardless of the size or complexity of its web site, can leverage their industry knowledge and marketing skill to engage consumer interest and increase sales.How? By using a simple Content Management System (CMS). Content is the core of every web site. Itís how you tell your visitors who you are, what you offer, and why they should do business with you. How you design and manage the words and images that comprise your content is key to your success as an online enterprise.

    Acquiring new leads, selling products, developing loyalty, educating consumers, and building your brand -- is that what your web site does? An effective web site should contribute to the growth of your business. All too often web sites are not built to capitalize on the potential of the Internet as a powerful business development tool. Your customers and prospects are using the Internet everyday to get information, do research, and to make decisions about who to do business with. A CMS will help you keep your information current, allow you to easily stay in touch with customers and let you show off your expertise.

    What Is A Content Management System (CMS)?

    A content management system automates the publishing of content on your web site. It makes creating, updating and archiving content easy and direct. A good CMS, such as the widely acclaimed Joomla (a free, mature and open source product), requires no special technology expertise to use.

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