4. Use customer comments throughout your websites and newsletters. Set up a whole page of letters like I have here - and then take your very best one or two testimonials and put them on your most prominent pages.
5. Consider the top three or four reasons your potential customers may be hesitant to order. Then post customer comments that address those issues.
OK, let's wrap today's tip up with a quick summary...
The web is still like the wild American west 100 years ago -- full of snake oil salesmen. If you want to establish your web business and earn steady, reliable income, you need to earn the trust of your potential customers.
Letting potential clients read comments from your best customers is still the best way to do that. So do it, and do it over and over. You may be surprised at the results.
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