Do You Really Need Testimonials at Your Site? - And if you're...
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And if you're brand new to business, fear not. You WILL get testimonials. I suggest you use a follow-up autoresponder to contact customers a month or so after they make any purchase from you. You don't need a long questionnaire, just a simple, "what did you think" message will suffice. You'd be surprised at how much a customer will tell you when you leave it up to their own imagination.
Here are five tips on using "customer comments" at your website...
1. Make sure testimonials at your site are specific and not generic in nature. Generic testimonials are not as believable as detailed comments. So ask your customers to elaborate on their comments if possible.
2. Be sure to get permission from your customers to use the testimonials.
3. Include the customer's full name and geographic location. A good sprinkling of customers across the globe shows that your product/service works everywhere.
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