Do You Really Need Testimonials at Your Site? - Customer comments...
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Why does amazon.com include these with nearly everything they sell? It's a simple theory. People are more comfortable purchasing when they can first read what people like themselves think about the product. It makes them feel more at ease knowing not only that other folks like them bought it already, but exactly what they thought of it.
Simply put, a few good customer testimonials can increase sales literally overnight. How do I know? Last Friday I posted a bunch of fresh testimonials at my site and saw my conversion rate increase by 30%. Overnight.
The site where I experienced an overnight increase in conversion rate can be viewed at ezWebBusinessBuilder - notice how I worked the testimonials into the copy. They not only help answer potential customers' questions, they flow with the copy as well.
And yes, even I was surprised at how effective they were. I've never been a big fan of blending testimonials into copy, but that little experiment convinced me that I was stubborn about that for far too long.
If you are not using plenty of testimonials at your site already, I suggest you start. If you don't have any, just drop your customers a line and ask them what they thought of X product or Y service. If you've been in business any length of time you surely have some happy customers who would be willing to write letters.
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