Do You Know Your Demographic? - Know Your Demographic
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When you know where your visitors are coming from and where they’re going on the site, you know a lot about your primary audience. You still may not know enough about those who are viewing your pages, however. There are other ways you can find out even more about your site’s key demographic.
Polls are often used by sites to gauge public reaction. It’s highly common to see polls in the media as well, used to get opinions on politicians and issues that affect the country. But you can use polling in another capacity as well: to find out who uses your site.
Poll questions don’t have to ask traffic to weigh in on heavy issues like who should run the country, but instead can give you a way to subtly question your visitors. You might create a poll to find out which age group you appeal to, what income levels your traffic claims, or any other information you might wish to know - even whether or not they like a specific blog post or idea for the site.
Creating a poll isn’t difficult, as there are many Web sites (such as http://www.myslyweb.com/poll.php, pictured below) which allow you to place a poll on your pages for free.
You might consider placing other interactive features on your site as well, such as comments or open forums, which allow your visitors to sound off on site content. This will help you get a much more personal perspective from your traffic, and help you to tailor your pages to suit their needs and desires.
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