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Do You Know Your Demographic?
By: KC Morgan
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    Table of Contents:
  • Do You Know Your Demographic?
  • Website Tracking
  • Define Your Traffic
  • Know Your Demographic

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    Do You Know Your Demographic? - Know Your Demographic

    (Page 4 of 4 )

    When you know where your visitors are coming from and where theyíre going on the site, you know a lot about your primary audience. You still may not know enough about those who are viewing your pages, however. There are other ways you can find out even more about your siteís key demographic.

    Polls are often used by sites to gauge public reaction. Itís highly common to see polls in the media as well, used to get opinions on politicians and issues that affect the country. But you can use polling in another capacity as well: to find out who uses your site.

    Poll questions donít have to ask traffic to weigh in on heavy issues like who should run the country, but instead can give you a way to subtly question your visitors. You might create a poll to find out which age group you appeal to, what income levels your traffic claims, or any other information you might wish to know - even whether or not they like a specific blog post or idea for the site.

    Creating a poll isnít difficult, as there are many Web sites (such as, pictured below) which allow you to place a poll on your pages for free.

    You might consider placing other interactive features on your site as well, such as comments or open forums, which allow your visitors to sound off on site content. This will help you get a much more personal perspective from your traffic, and help you to tailor your pages to suit their needs and desires.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.


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