Do You Know Your Demographic? - Define Your Traffic
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Traffic tracking can tell you a lot about how and why traffic is finding your pages, and whether or not they like what they see. But how does this really help you define your visitors, your site’s primary demographic? When you know which words, themes and pieces of content most directly appeal to your audience, you know a lot more than you may think.
You, probably more than anyone else, know what sort of content you have to offer on your Web site. With tracking tools, you know which content is gaining the most attention, and exactly how the visitors are finding those pages.
You’ll know whether your traffic is coming from search engines like Google and Yahoo, or through another Web site where perhaps you’ve worked out a link exchange agreement. You’ll know which keywords are being used to locate your pages, and where those words eventually led the visitors who came to explore.
So what do you know, really? Put all the information together to understand your audience. If your site’s most popular page is an article titled Parenting Tips for Busy Moms and Toddlers, and the keywords include phrases like working mom, busy mom, parenting a toddler and tips for moms, you suddenly know a great deal about your primary audience.
First, you know you’re largely attracting women who have younger children. This gives you a primary demographic of females aged 20 to 35, roughly. You also know that these women work and/or have busy, hectic lifestyles, and that they’re looking for tips and advice on how to juggle their responsibilities.
All of this knowledge gives you a wealth of information. This allows you to further tailor your site’s content so that you’ll continue to be interesting to your audience, and perhaps even start to draw in larger numbers from this demographic.
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