Online Business Help

  Homes arrow Online Business Help arrow Page 3 - Do You Know Your Demographic?
 Webmaster Tools
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
Password Strength
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
  >>> SIGN UP!  
  Lost Password? 

Do You Know Your Demographic?
By: KC Morgan
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 5 stars5 stars5 stars5 stars5 stars / 1

    Table of Contents:
  • Do You Know Your Demographic?
  • Website Tracking
  • Define Your Traffic
  • Know Your Demographic

  • Rate this Article: Poor Best 
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article




    Do You Know Your Demographic? - Define Your Traffic

    (Page 3 of 4 )

    Traffic tracking can tell you a lot about how and why traffic is finding your pages, and whether or not they like what they see. But how does this really help you define your visitors, your site’s primary demographic? When you know which words, themes and pieces of content most directly appeal to your audience, you know a lot more than you may think.

    You, probably more than anyone else, know what sort of content you have to offer on your Web site. With tracking tools, you know which content is gaining the most attention, and exactly how the visitors are finding those pages.

    You’ll know whether your traffic is coming from search engines like Google and Yahoo, or through another Web site where perhaps you’ve worked out a link exchange agreement. You’ll know which keywords are being used to locate your pages, and where those words eventually led the visitors who came to explore.

    So what do you know, really? Put all the information together to understand your audience. If your site’s most popular page is an article titled Parenting Tips for Busy Moms and Toddlers, and the keywords include phrases like working mom, busy mom, parenting a toddler and tips for moms, you suddenly know a great deal about your primary audience.

    First, you know you’re largely attracting women who have younger children. This gives you a primary demographic of females aged 20 to 35, roughly. You also know that these women work and/or have busy, hectic lifestyles, and that they’re looking for tips and advice on how to juggle their responsibilities.

    All of this knowledge gives you a wealth of information. This allows you to further tailor your site’s content so that you’ll continue to be interesting to your audience, and perhaps even start to draw in larger numbers from this demographic.

    More Online Business Help Articles
    More By KC Morgan



    - Social Media: An Analogy
    - Make a Digital Trail for Site Performance
    - Communication is Key Even in SEO
    - Look Past Your Web Analytics Blinders
    - Everything is Marketing
    - How to Be Transparent Online
    - Respecting Customer Privacy in Social Media
    - Testing Your Site For the Holidays
    - Speak Your Customer`s Language
    - Don`t Ignore Social Media
    - Focus on Business Goals, Not the Internet
    - Solve Problems to Make Money Online
    - Offering Coupons Without Alienating Customers
    - Build Relationships to Build Conversions
    - Online Reviews Matter More Than You Think

    Developer Shed Affiliates


    © 2003-2019 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap