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Do You Know Your Demographic?
By: KC Morgan
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    Table of Contents:
  • Do You Know Your Demographic?
  • Website Tracking
  • Define Your Traffic
  • Know Your Demographic

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    Do You Know Your Demographic? - Website Tracking

    (Page 2 of 4 )

    Website Tracking

    Website Tracking allows you to see where your traffic is coming from, what words they’re using to find your pages, and what specifically they’re looking at while on your site. The data is stored for about a year and gives you an easy way to keep track of your visitors and what interests them. You have to sign up for an account with Website Tracking in order to receive a cut-and-paste code for your pages (this allows the tracking service to work), but the service is completely free of charge.


    StatCounter organizes your traffic data into easy-to-read lists that give you important information at a glance. When you receive the HTML code from StatCounter, the tracking on your pages remains invisible and ad-free; no one will even know it’s there. The standard tracking service is free, but the site does allow you to upgrade to a paid service to receive even more detailed data if you wish.

    Google Analytics

    Google Analytics is one of the most popular methods of site traffic tracking out there. The latest version of Google Analytics lets you get incredibly in-depth with your site, learning everything about where your visitors are spending their time and which pages seem to interest them the most.

    Extremely detailed reports might make Google Analytics seem hard to use or off-putting at first, but Google itself provides tutorials and articles on how to analyze your results (see example, above, from With this service, you’ll know down to the second how long your pages are drawing visitor interest.

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