Decrease Abandoned Shopping Carts, Increase Sales - More reasons for shopping cart abandonment
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Length of checkout process - About 41% of buyers abandon shopping carts because they find that the amount of time required for the final checkout is too lengthy. Irritated by the length of time that the checkout process is taking, these buyers, despite being committed to the deal, simply abandon the shopping cart and move on.
Personal information required for checkout process - There are several websites that seem to go on and on, asking the prospect to give their personal information for the final deal to go through. Irritated by this, 35% of buyers tend to leave the cart and move away from the final transaction.
Registration process - There are several sites that require users to register before the final buying process can be undertaken. And 34% buyers decide that they would rather abandon the shopping cart than register for the site.
Complicated checkout process- Confused by a complicated checkout process, 27% of buyers decide to give up buying the product(s) online rather than try to figure out how the system works.
Reliability of the site - Cautious about the site’s authenticity and reliability, 31% of buyers decide not to go through with the deal despite having started it. The fear of begin cheated online is much greater than that of being cheated in the real world, since it is much easier to disappear in the virtual world.
Having nailed most of the reasons for abandoned shopping carts, the next phase involves finding solutions for these problems.
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