Decrease Abandoned Shopping Carts, Increase Sales - Reasons for shopping cart abandonment
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Shipping cost – Over 72% of prospects who leave the deal halfway through do so due to the high shipping cost that the site charges. The advantage of shopping in the convenience of one's home is definitely attractive to the customer, but is marred by the high cost of delivery. Also since shipping charges are as a rule not refundable, prospects are deterred from closing the deal.
Competition comparisons – One of the major attractions of online shopping is being able to easily compare several manufacturers of similar products, so as to choose the most feasible deal. It has been observed that 61% of prospects move on to greener pastures and abandon their shopping carts midway when they find that the competition has more to offer.
Second thoughts - While initially taken in by the product and its cost, at the time of final payment, 51% of online shoppers abandon the shopping cart due to second thoughts. Wanting to think over the deal a little more, these prospects are likely to simply abandon the shopping cart and maybe come back later for the purchase. It is also a fact that 96% of browsers never return to a site even if they did buy something from that site.
Decide otherwise - While second thoughts do leave some room for a comeback, there are 56% of prospects that choose items but give up the idea of buying them completely while going through the process of the ultimate purchase. They may decide that the item is not required or not as attractive as they had originally thought.
Collective cost of products – While shopping, prospects tend to pick up several products and dump them in their shopping carts. On finally viewing the total cost of these products, 43% find it too high, and therefore completely abandon the shopping cart rather than go through the items again.
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