Customer Centric Website - Keep the designs...
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Keep the designs simple and easy to download. Do not upload heavy graphics which could take lot of time to download. The look that you choose for your site should be pleasing to the eye as well as attractive. Layouts, the use of colors, graphics speaks volumes of the kind of company you are. Maintain a consistency in your designs.
If you have a brand logo for your site then use it on your site. Blend it with the designs on your site. Consumers today are brand conscious. Integrating your brand on your website will definitely help you in boosting your site traffic.
Do not confuse the visitor. Make sure the navigation is easily understood by them. The links should be self explanatory. The navigation should be designed in such a manner that a first-comer should be able to use it easily. The navigational links should be thoroughly tested and regularly updated.
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