Custom Web Design and Online Promotion Go Hand-in-Hand
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Many new online business owners have misconceptions about custom web design.It's not only about getting your website up and running. It's about designing every aspect of your website - every "nook and cranny" - to lead your visitors to the ultimate end, a sale. Whether you plan to build a service-oriented website or offer many products, your site's design must have all the ingredients for success from the very start. Be sure the web designer you choose has an understanding of promotion as well as custom web design. Here are some features your site must have to survive among the Internet masses.
An Easily Recognized USP (Unique Selling Proposition)
When a visitor arrives at any of your web pages (not only the homepage), he/she should understand what your site is all about immediately. You only have a split second to grab their attention. Make sure each web page has a powerful keyword-rich headline that will keep the visitor reading.
Graphics that Complement without Dominating the Web Pages
Every website needs a few graphics here and there to make the web design pleasing to the eye, but be sure your graphic design and logo design do not dominate your pages. You want visitors to read your page, not look at your graphics. So, keep graphics to a minimum, and use them only when they help to create an even reading flow on the page.
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