Custom Gift Wrap – Promoting Your Brand
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With retail chain stores on every high street, there's never been a more important time for independent retailers to find ways to promote their own brand.However, whether you have one store or five hundred stores your brand is central to everything you do to promote your business.
A growing trend among retailers is to offer a gift wrapping service. This is true both in the physical world and also with retailing on the internet. It is possible to buy a huge range of stock gift wrap papers. But, this has its disadvantages. Not only is it almost impossible to match your company's corporate colours, but with changing trends, a paper chosen today could be out of stock tomorrow.
A better solution for gift wrapping is to have your own gift wrap paper custom printed. A simple idea would be to have your logo repeated to make an overall pattern using your corporate colours. This will work well with a particularly good design. A much better idea would be to commission some bespoke illustrations that either reflect your store's product range or possibly a seasonal theme. The company logo can be included, but with more subtlety. This way you can maintain your corporate brand whilst offering the recipient of the gift something much more appealing.
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