Creating an Online Portfolio
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The Internet makes a lot of things possible and much easier, using lightning-quick speeds and button-click simplicity to help you get tons of tasks done. But in some cases, the Internet makes things much more difficult. You now have to do more work to make things easier for everyone else. What do you know about creating an online portfolio to promote your own personal business interests?
The Professional Portfolio
Every professional knows how important is it to forge contacts, to make connections, to spread the word and maintain a good reputation. This is often accomplished through the professional portfolio, a compilation of samples and past projects which can be trotted out and paraded to would-be clients and employers in hopes of gaining new work. Usually, professional portfolios consist of several different clips meant to show off a wide range of work and achievements. The portfolio is presented to businesses and clients, mailed off in hopes of gaining some new employment, and used as a highly effective self-marketing tool. Using a portfolio, you can show others what you’ve done in the past to give them an idea of what you might accomplish in the future.
But today’s world is driven by online resources, which means you have to forge a professional presence online as well as in life offline. Learn what you need to know about creating an online portfolio, and push your business interests into all forms of media and marketing.
The Online Portfolio
A professional portfolio online isn’t so different from a hard copy portfolio, the sort used in mail and during face-to-face meetings. The work you display in this online version of your portfolio, however, could be vastly different from the pieces you‘ve used in the past. Because your portfolio will be displayed on the Internet, you want to make sure it can easily translate itself into this medium. In other words, you want your portfolio to fit in and look similar to any other standard Web page. You’ll also need to create this portfolio with search engine marketing, as well as self-marketing, in mind.
Make sure the portfolio is clearly marked as such, and that it also bears your name. Include META tags to make your portfolio accessible to search engines. You’ll also want to include contact information so that potential customers can contact you about work.
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