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Creating a Proactive E-mail Marketing Program
By: Justin Pinkus
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    Table of Contents:
  • Creating a Proactive E-mail Marketing Program
  • Advantages
  • Tips
  • More Tips and Conclusion

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    Creating a Proactive E-mail Marketing Program - Advantages

    (Page 2 of 4 )

    • Cost effective - To begin with, e-mail marketing programs are highly cost effective when compared with snail mail marketing programs. Unlike direct marketing campaigns where heavy investments need to be made in organizing the printed material, e-mail marketing programs allow users to send out thousands of e-mail messages at almost no cost at all. While large businesses can afford to invest in paper, printing, envelopes, deliveries and other such costs, small business owners are absolutely at a loss here. The cost advantage that e-mail marketing programs offer their users has allowed businesses of all sizes to benefit. Be it a multi-national or a local store, both organizations can inform the prospect of their services and therefore stand in competition with each other, regardless of the size of the venture.

    • Time - In the commercial world, time is money, and direct marketing programs employ too much time in reaching the target audience. By employing an e-mail marketing program, one can reach the prospect in a matter of seconds. Making offers that last for the next 48 hours or similar periods of time can be added to an e-mail program to entice the prospect still further. Calling upon the target audience for immediate action is a much stronger sales technique than letting the prospect sit over the deal for unlimited time, and e-mail allows the seller to adopt this technique.

    • Target specific - E-mail marketing is highly target specific in nature. Snail mailing the information to a house does not guarantee that the main target will read the contents of the page. However, when you e-mail information to a target in his/her mail box, you are guaranteed attention from the specific targeted person. Indeed, this intensifies the chances of a hit, and therefore by default, chances of higher sales too.

    • Simple - E-mail marketing programs are extremely simple to adopt. There are no complicated procedures to be dealt with before a business can start an e-mail marketing program. All one needs to do is have access to the target audience's e-mail address, and from then on, one can periodically create interesting marketing material and e-mail it to these targets.

    • Pro-active - One of the most crucial advantages of an e-mail marketing program is its pro-active nature. Rather than passively wait for prospects to visit a website, site owners go out there and communicate with their targets, inviting them with special offers to visit the site. Information about new products, deals, offers and performance can all be brought to the target's attention, rather than hoping that the prospect will find it on his or her own someday. 

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