Could You Run an E-Commerce Site? - More Features
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You may want your site to remember repeat customers, keeping their billing information and past purchases ďon file,Ē so to speak. By requiring your buyers to register a user account, you can keep track of any regulars you may be getting. Often, these customer registries require that users provide their e-mail address and create a password. This is a great tool to include if youíd like to send out promotional offers like coupons, or special announcements on upcoming sales. Customer recall also makes online shopping easier for your consumers. This way, they can use your site many times while only entering their information once.
Sales tax varies by state. Since you are dealing in money, you want to make sure everything is on the up and up. Put software in place which will automatically calculate the appropriate sales tax, and charge your customers accordingly.
You canít have your customers ordering a bunch of items that arenít in stock. Make sure your site knows exactly how many of each of your products are available. You can still display products which arenít in stock, but a helpful disclaimer will pop up to let customers know this. Having the inventory tools right on your site helps you easily keep track of what youíre selling, as well. The last thing you want with e-commerce is a bunch of customer orders you simply canít fill.
Even in todayís tech-friendly world, many people are wary of using e-commerce for their transactions. You want to offer completely secure purchasing to your customers. Youíll also want to display that your site is secure, so visitors know theyíre in good hands. Have security features and measures in place to give your traffic the safe experience they crave.
Make sure you offer more than one shipping option for your customers. Itís common to offer standard shipping, express delivery, overnight mail, etc. Clearly display the cost of all shipping methods for every single purchase. Customers want to pick and choose whatís best for them, so you want them to have plenty of options.
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