Could You Run an E-Commerce Site? - Navigation
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Navigation should be one of your biggest concerns when putting together an e-commerce site. You want your pages to draw customers in and keep them browsing. Nothing turns the traffic away quite like poor site navigation. It’s much too easy to simply give up on one site and move on quickly to another, so put a good deal of effort into easy navigation. Remember, you site should be easy enough for a small child to use (or even a technically-challenged adult).
It’s a good idea to include a toolbar with links to all the available product categories. You will also want to include a search bar feature on your pages, a tool which allows visitors to quickly search for exactly what they want. Make their experience quick and simple, and your traffic will keep coming back for more.
When talking e-commerce, some things are obvious. You know you’ll need to display products and offer simple, well-laid-out pages that can be navigated with ease. You know you’ll need to have a shopping cart and checkout procedure so your customers can quickly purchase what they need. But the world of e-commerce is broad, and there’s a vast number of buying features you might offer. There are some you should definitely consider if you want to give your commerce efforts a great chance of success.
Gift Registry and Gift Options
Buying online for oneself is common, but it’s also an incredibly easy way to produce gifts for all those friends and family members out there. Offer options like wrapping and personalized messages so customers can easily shop for others. You may also think about including a gift registry which allows people to pick and choose products they’d like others to buy for them. One registry alone can create a great number of sales, and having the option could take your e-commerce site to the next level of success.
Be sure to give your customers different payment options. Common online payment methods include PayPal, credit cards and secure online check. Give them a wide variety, because every customers will want to feel as though they’re receiving a customized experience. No matter what you offer, make sure you give customers an easy payment process. They’ll want to fill in as little information as possible, because the Internet is all about speed and getting things accomplished quickly.
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