Corporate Internet Branding — Branding Your Business Online - Don't make the...
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Don't make the same mistake. Here are a few ideas you can use to make sure your marketing plan doesn't follow in MostDeliciousPizzaEmporium's footsteps and to remind your customers of your business long after they leave your store or web site:
* Create and maintain consistent cooperate branding. A logo, font and a color scheme are the three crucial elements of an online image. Once created, use the same color scheme, logo, and font everywhere else - on your brochures, business cards, newsletters, and signatures. Menus, magnets, employee t-shirts, name tags should all be consistent with your brand.
* Don't dilute your brand. Having a web site and business cards with an inconsistent look and feel will confuse your customers.
* Reinforce the corporate branding in all communications. Every mode of communication should provide information about your business. This includes letters, invoices, e-mail, and so on. At the very least, include the business name, web site address and e-mail address.
* Use a signature with every e-mail. How many emails do you send in a single day? We send around 75 on a typical business day. This translates into 75 opportunities to remind customers about our brand every single day. Keep the signature short: your business tagline and URL or a link to your latest blog entry will do. The point is to do this consistently, early, and often.
Make sure that your business is the first thing that pops into your customers' minds when they need products or services you provide. Make your brand memorable, and take advantage of every change to reinforce it. Not every customer is going to be like Pete, who drove out to the MostDeliciousPizzaEmporium the next day, and wrote down their name and phone number. Incidentally, that day he came home with 6 pizzas.
Biana Babinsky is the online business and marketing coach who has helped many business owners attract more web site customers, bring in more online publicity and increase the bottom line. Visit http://www.AvocadoConsulting.com to learn about her coaching programs and to subscribe to her newsletter full of marketing tips and ideas.
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