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ONLINE BUSINESS HELP

Click Fraud - Threatening the Internet Economy
By: Ross Maciver
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    2007-06-04

    Table of Contents:
  • Click Fraud - Threatening the Internet Economy
  • The second type...
  • A recently launched...
  • Click Defense is...

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    Click Fraud - Threatening the Internet Economy - A recently launched...


    (Page 3 of 4 )

    A recently launched lawsuit alleges that Google is aware of the magnitude of click fraud and does not do enough to alert advertisers of the problem.

    The class action suit launched by Click Defence says that "Google has an inherent conflict of interest in preventing click fraud since it derives the same amount of income from each fraudulent click as it does from each legitimate click." The $10 million lawsuit quotes Google Chief Financial Officer George Reyes as saying that click fraud is "the biggest threat to the Internet economy."

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