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ONLINE BUSINESS HELP

Click Fraud - Threatening the Internet Economy
By: Ross Maciver
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    2007-06-04

    Table of Contents:
  • Click Fraud - Threatening the Internet Economy
  • The second type...
  • A recently launched...
  • Click Defense is...

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    Click Fraud - Threatening the Internet Economy - The second type...


    (Page 2 of 4 )

    The second type of fraud involves clicking on affiliate ads to generate income. Affiliate ads are placed on third party web sites and each time someone clicks on an affiliate ad the web site owner receives a commission.

    Industry observers believe that affiliate click fraud is the biggest problem of the two. Either way, the result is the same - advertising budget depletion with little gain for the merchant.

    Either type of click fraud can be accomplished with the use of automated "robots" or by hiring an army of workers. The India Times reported in 2004 that a "growing number of housewives, college graduates, and even working professionals across metropolitan cities are rushing to click paid Internet ads to make $100 to $200 per month."

    How serious is the problem? It's hard to judge exactly, but click fraud is commonly estimated at 20% to 35% of all PPC ad campaigns.

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